EXAMPLES OF ASSIGNMENTS

Re-branded a second-tier institution to successfully
compete with better known, more prestigious rivals
Re-positioned a service company from a transaction-based
supplier to a strategic partner and advisor
Resolved disparate organizational visions to
improve focus, collaboration and performance
Unified the corporate identity of a decentralized,
acquisition-built enterprise to strengthen investor
perception while maintaining valuable equity in
individual lines of business

Raised the visibility and stature of a little-known company
Moved a second-tier company into the leadership rankings
Built employee and investor confidence through a major turnaround
Neutralized a hostile online campaign
Re-aligned a corporate giving strategy to
deliver corporate brand messages
Enlisted potential adversaries in
support of a controversial acquisition
Insulated a company's reputation from a
potential industry-wide crisis
Improved public receptivity to a corporate position
in an emotional policy debate

Defined the leadership roles and complementary
communication strategies for Co-CEOs
Translated a CEO's character traits into a valuable
metaphor for the company
Repositioned new chief executive's "industry outsider"
status into a valuable point of difference
Turned a division head's perceived character
weakness into a strength
Built momentum while maintaining stability as a
new leader assumed responsibility
from a charismatic founder
Helped a new CEO with no industry stature find
her voice and establish a leadership position
for herself and her company.

Aligned employee goals with corporate brand strategy and mission
Generated excitement and enthusiasm for a new corporate direction
Transformed a retail service company from a transaction to a relationship culture
Re-engaged employees after significant change
Facilitated merger integration and one-culture strategy
Established reward and recognition practices that promoted
brand fulfillment and employee engagement